When we started working on Winners, Fractal Mind already had developed a first version of the tool that was being tested with users. The feedback of the concept was exciting and users were anxious to start working with it. But the interface wasn't keeping up with the success of the concept.

The implementation team was having a hard time to develop the front-end without proper guidelines and grids. Despite the product concept was amazing, the interface and part of the user experience and interaction design were sabotaging the project.

Winners ecosystem is composed by 4 distinct segments. Our job was to focus on three of them: Operational, Dashboard and Store Master. Each one had specific profiles involved that had distinct needs and goals so we deep dived into the documentation and interview reports to understand our users, their exact needs and work environment.

Winners dashboard was designed to share information with a top management level, in order to have a clear view about each store and region performances.

Winners store master is a tool for store managers that gives a clear view of their teams status and store performances, maximising their time and effort. From managing goals and team missions with low effort to communicate with team members - this tool is a big boost in terms of coordination and management.

Guidelines maximise designers and developers time and make sure the interface is consistent. We designed a set of recommendations towards good practice in design, providing clear instructions to designers and developers on how to adopt specific principles, such as efficiency and consistency, respecting the brand identity and the product ecosystem.