Logo and identity design for a baggage tracking solution
Follow your Bag is a platform where airline passengers can track the location of their hold bags.
Representing routes and safety
The Follow your Bag logo combines the plane's shapes with straight lines that represent route and safety. The lines wrap around the plane as an appeal to a container, allowing a structure composed of straight lines to flow. The transport of bags in the hold of the plane has a connotation of stress, anxiety and loss that the product intends to demystify. The logo wants to represent safety and confidence in this service, through straight but not uniform lines.
It's fresh and positive. It's confident. Heavy colors define the brand as strong, safe and confident.
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